Viraj Gawde

Writer at large, helping brands scale their Marketing efforts with effective Content

Hello Visitor!I'm skilled in Digital Journalism & creating Content that makes viewers stop and think. I have 5+ years of work experience in Tech, Finance, Travel, and MarTech niches.My expertise also lies in content development+strategy, storytelling, creative writing, and proofreading.I'm meticulous & impeccable in delivering high-quality work in a stipulated time. I enjoy jobs that allow me to utilise my skills to the fullest. I take pleasure in the quality and responsiveness of my work.I ensure clients receive exactly what they are looking for. I also offer consultancy services for Content Development and Growth strategiesI'm based out of Mumbai, India

iPhone 15, iPhone 15 Plus Pack Major Changes: Is It Worth Upgrading Your Old iPhone?

Apple’s annual Wonderlust fall event concluded today. The Cupertino-based tech giant took the wraps off its next-generation iPhone 15 series along with other devices at the event. Notably, the latest iPhone 15 models arrive with significant upgrades since the iPhone 11 that debuted way back in 2019. This is not surprising given that Apple updates its iPhone lineup every three to four years, based on historical trends. This time too, the brand has distinguished the iPhone 15 and iPhone 15 Plus from the Pro and Pro Max variants.Last year, Apple was widely criticized, with many people outraged when the company released the iPhone 14 and iPhone 14 Plus, which were essentially the same as the iPhone 13, with a few minor improvements here and there. However, this time, the non-pro variants become more intriguing, which is great news for previous iPhone owners (making it worth upgrading to the new models).

Decoding NFTs for beginners

NFTs, or non-fungible tokens, are a concept that has been around for a while. There are two crucial terms: Non-fungible simply means that they cannot be replaced. Tokens, on the other hand, essentially rely on decentralised blockchain technology. In the world of blockchain, it is the name of a currency.Digital assets known as NFTs have a distinctive identity that cannot be duplicated, divided, or replaced. NFTs are unique and cannot be exchanged like cash or cryptocurrency. NFTs are a brand-new asset class for investments.Non-fungible tokens are quickly gaining popularity in the realm of arts and entertainment. A piece of art is unique and untransferable. Digital artwork, music, trading cards, videos, notable tweets, and other content are all regarded as NFTs. These let artists to use blockchain technology to promote their work digitally and turn it into a safe asset that can be sold. NFTs offer physical domain characteristics like ownership proof, exclusivity, and scarcity using blockchain.Sidenote: Snippet of article written for a client

Rare And Sealed First-Generation iPhone 4GB Auctioned At A Record-Breaking Price

Apple’s first devices usually the iPhones, iPods, and Macs are often auctioned with people shelling out loads of money for vintage devices. They are often for the ‘richie rich’ and might not be everybody’s cup of tea. Having said that, the first-ever iPhone with 4GB storage unveiled in 2007 by the late Steve Jobs has been sold at a whopping price tag. The original iPhone’s 8GB factory-sealed variant was sold earlier in February this year.The iPhone 4GB that was auctioned is a factory-sealed unit inside the original box. Since it was a rare variant, LCG Auctions described it as the “Holy Grail” among iPhone collectors. The final value was up 318 times compared to its original selling price. It also outperformed the stock market over the last 16 years (pun intended)

Ola S1, S1 Pro electric scooters launched in India: prices, availability, battery life, smart features and more

Ola S1 and S1 Pro have launched in India today. It is the ride-hailing company’s first electric two-wheeler. The EV comes with a host of features and is priced aggressively. It had gone up for reservations last month.The Ola S1 and S1 Pro will compete against other electric scooters including Aether 450X, Hero Electric Ataria, Bajaj Chetak, and others in the country.What is the design of the Ola S1?
The Ola S1 and S1 Pro are similar in terms of design. They feature twin headlamps upfront and LED strips located below serving as indicators. There is also an LED taillight at the rear. The electric two-wheeler offers a large boot space capable of fitting two helmets. Both scooters are offered in satin, matte and glossy finishes.
What are the smart features in Ola S1?
The Ola S1 and S1 Pro come with a large 7-inch touch screen display powered by an octa-core processor and 3GB RAM. It is powered by the company’s proprietary MoveOS with Ola Moods feature that lets users customise the look and feel of the scooter including the speedometer theme and sound while riding. The electric scooter is equipped with a proximity sensor that eliminates the requirement of a key and lock. It unlocks the vehicle via a smartphone app when the user is in range.
The Ola S1 and S1 Pro feature a built-in speaker to receive calls on the go and also offers voice recognition support to complete tasks hands-free without navigating the menu. The dashboard on the electric two-wheeler also supports 4G, WiFi and Bluetooth connectivity. It also packs a native navigation app to provide instant directions. Users can also create separate profiles for different riders just like creating different accounts on mobiles or laptops.

Term Insurance: Everything you need to know

Insurance plays a pivotal role in the life of every adult irrespective of their age. In simple terms, insurance is something that protects you and your loved ones from life's uncertainties. There are various types of insurance covers like Life Insurance, Health Insurance, Car Insurance, Term Insurance etc.Death is something that doesn't come knocking on a person's door. In case of accidental death, every working professional has to ensure that their dependent is financially protected. This is where Term Insurance comes into place. It is a tool that offers a financial cushion to the family (nominee/beneficiary) after the earning member’s demise. Term insurance provides coverage for a certain period of time or a specified 'term' of years if the insured dies when the policy is active.A Term Plan is the simplest Life Insurance policy out there and much easier to understand. Read on as we dig deeper into the what, why and who’s of Term Insurance in detail.Who should buy a Term Plan and How?
The duration of term plans ranges from 10 years to more than 30 years. A premium is a fixed fee that insurance companies charge policyholders for the fixed length of the term. It is calculated based on the individual’s health, age and family history of illness. So, the best time to get a term plan is at an early age, ideally soon after one starts earning. This is because when you are younger, you are healthier and hence the premium is also lower. The older the age of the policyholder, the higher will be the premium of the term plan. Term plans are also extendable or renewable but it’s worth noting that the premium will increase with advancing age.
Sidenote: Snippet of article written for a client

Content Marketing - Travel for MiHuru

At Mihuru, as a Digital Marketer, my work involved devising the content strategy across all platforms (web, email, social media). I was in charge of managing overall content and ensuring that things were in line with the editorial calendar.During my tenure, I was able to generate leads through organic and paid marketing efforts as well as increasing website traffic along with brand reach and awareness.

Follow this solid content development process to achieve your desired content marketing goals.

“Content is the king”If your work is based in the Content and Marketing field, we are sure you must have heard the above quote countless times. Content development forms an important part of content-driven businesses. You know it’s imperative to share relevant content on a regular basis if your organisation/company has a website and a social media presence. Content can be in the form of blog articles, infographics, videos, newsletters etc. The term Content Development interchangeably refers to Content Marketing. The keyword here is ‘development’ which implies the process of creating that leads to the defined goal of the content. To make it simpler, content development involves creating engaging content that is sure to strike a chord with the viewers. For instance, if you publish an article on a blog or post on any social media platform directly, it would not yield the desired outcome that you were hoping for.Sidenote: Snippet of article written for a client

Fitness Tracker Buying Guide:

With the growing awareness on the importance of keeping fit, more and more people are becoming health conscious. But the important question on everyone’s mind is how to keep track of their fitness. Fitness-centric gadgets and apps have seen immense demand over the last few years, especially since many of us lead sedentary lifestyles. A fitness tracker is a useful tool to monitor and measure your health, physical activity, and basic fitness levels. Choosing a fitness tracker with the right features is difficult enough, and the various brands available in the market can make it even more confusing. One can find fitness wearables aimed at basic users, workout newbies, and professional athletes. Regardless, here are some things to consider before purchasing a fitness wearable.

Career prospects for Digital Marketers in the coming decade

Advancing in your career plays a vital part in your professional life. It helps you climb up the corporate ladder, hones your skills and knowledge, helps you get a better job, and improves your quality of living. With the modern world constantly changing and rapid advancements in technology, a plethora of new opportunities are created in the job market. Moreover, career development forms an essential part of everyone’s life – whether you are a student, fresher, or a professional.That being said, the wave of digitisation has swept every employment industry and this wave is going to get stronger in the coming decade. Opportunities associated with the digital niche will see tremendous growth in the future years.So if you are a fresher, a professional, or undergrad, you should definitely read further about the best career options in the field of Digital Marketing and what is expected to come up in the coming decade.

Laptop Buying Guide

Whether you’re a student or a professional, a laptop is a must have. The laptop buying process largely depends on the needs and budget of the consumer. It involves checking certain aspects like the brand, display size and hardware configuration, which makes the process challenging for those not well-versed in the technical details.If you are planning to purchase a new laptop, we’ve got you covered. Here’s what you need to keep in mind before making a decision.

Contact Me

I'm open to new job opportunities in Content & Marketing roles. If you have any project in mind or just an idea, feel free to contact me.I'm reachable at [email protected]